# Ads & campaigns

> Campaign concepts tested across several angles until one converts, rather than one ad and a hope.

- Entity: VISION CRAFTERS S.R.L.
- Document: terms
- Language: en
- HTML version: https://www.visioncrafters.ro/legal/terms
- Authoritative version: https://www.visioncrafters.ro/ro/legal/termeni-si-conditii (Romanian)
- Last updated: 2026-08-12

Most ads get scrolled past because they lead with the product, not the reason to care. We test several angles until one converts.

## What you get

- **Campaign concept** — one idea, expressed clearly.
- **Multiple ad angles** — because the first guess is rarely the winner.
- **Static & video cuts** — sized for where they run.
- **Copy variations** — the same offer, different doors in.

## How the work runs

The same four steps every time. We diagnose before we design, so you approve a direction before anything gets built.

1. **Diagnose.** We study your offer and market with you, then hand back a written read on what is blocking growth.
2. **Align.** We agree priorities and one clear direction. You approve the plan before design starts.
3. **Build.** We produce the concepts and the cuts, share work in progress, and ship once you sign off.
4. **Improve.** We track how the work performs and refine from what the numbers actually say.

## How budget and accounts work

**You own the ad accounts and you pay the platform directly.** We never hold your media budget. Media spend, platform fees and licences sit outside our fees unless a quotation says otherwise.

Platforms set their own rules and change them without notice. We work within them, but we are not liable for a platform rejecting, limiting or removing content, or for a change in its policies.

> Scope, deliverables, timeline and price are set out in a written quotation before anything starts. Pricing is not published because it depends on scope. We do not guarantee commercial outcomes — see the [terms](/legal/terms).

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Agent entry point: https://www.visioncrafters.ro/llms.txt


## Questions

### Do you guarantee a return on ad spend?

No. We do not guarantee sales, revenue, leads, ROAS or any advertising performance figure. Results depend on your offer, market, budget and competitors. Any number in a proposal is an estimate or a target, never a warranty.

### Who pays for the media?

You do, directly to the platform, from an account you own and control. We never take custody of a client's media budget.

### Is media spend included in the fee?

No. Media spend, licences, stock and platform fees are separate from our fees unless the quotation explicitly states otherwise.

## Deliverables

- Campaign concept
- Multiple ad angles
- Static & video cuts
- Copy variations

## Start a project

https://www.visioncrafters.ro/#contact — six fields, no checkout, no contract until a written
quotation is accepted.